The holidays are fast approaching, and that means businesses all over the country are focused on boosting their marketing efforts. In today’s cut-throat business environment, you need a plan that will help you stand out from the competition. Seasonal marketing is a great way to do just that!
Start now. Thanksgiving, Christmas, and New Years might seem like a way off, but in reality, they’re in just a few weeks. All successful marketing plans need to be thought out and carefully implemented. Set aside an hour or two to brainstorm ideas. Should you order seasonal cards? Do you want to upgrade your graphic design to coincide with the holidays? Could you offer a holiday-themed special or coupon? Nothing is too crazy. Get creative and have fun.
Say hello. Even if you don’t plan on offering a seasonal special, the holidays are the perfect time to reach out to your clients and business colleagues. Regular interaction and communication not only strengthens your relationships, it keeps you at the top of people’s minds. Send a ‘thank you’ note for patronage throughout the year or a seasonal greeting card just to say ‘hello’. Sure, it requires a little extra effort, but it also shows that you’re a business owner who cares.
Consider partnering with similar businesses. The holiday season provides many networking opportunities. Have you thought about teaming up with a fellow business in your niche? A partnership can help you accomplish more while reaching new customers. If you sell physical products consider attending a seasonal art show or farmer’s market. If you sell products online, offer a two-for-one webinar or admission off your courses or services.
The holiday season provides an amazing opportunity to grow your business, attract new customers, and strengthen your professional relationships. What steps do you plan on taking this holiday season? Let us know by leaving a comment on our Facebook page!